Privacy policy
Last updated: 12 January 2026
1. Introduction
Ask Ella B.V., located in the Netherlands, operates the website www.gutsie.com (the "Website"). We are committed to protecting your privacy and personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable Dutch and European privacy laws, including the Dutch Telecommunications Act (Telecommunicatiewet).
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our Website. If you use the Gutsie App, please also refer to our App Privacy Policy.
2. Data controller
Ask Ella B.V. is the data controller responsible for your personal data. For questions about this Privacy Policy or your data, contact us at: info@en-tera.nl
3. Personal data we collect
Contact Information: Name and email address when you submit a contact form, subscribe to our newsletter, or create an account.
Order Information: If you purchase a test kit through our Website, we collect your name, shipping address, email address, and payment information. Payment processing is handled by third-party payment providers; we do not store complete payment card details.
Technical Data: IP address, browser type, operating system, referring URLs, and pages visited on our Website.
Cookie Data: Information collected through cookies and similar technologies, as described in Section 8 below.
4. Legal bases for processing
Consent (Article 6(1)(a) GDPR): For marketing communications, newsletter subscriptions, and non-essential cookies. You may withdraw consent at any time.
Contract Performance (Article 6(1)(b) GDPR): To process orders, deliver products, and manage your account.
Legitimate Interest (Article 6(1)(f) GDPR): For website analytics, security, fraud prevention, and improving our services, balanced against your privacy rights.
5. How we use your data
We use your personal data to: respond to your enquiries and provide customer support; process and fulfil orders for test kits; send newsletters and marketing communications (with your consent); analyse website usage and improve our services; ensure website security and prevent fraud; and comply with legal obligations.
6. Data sharing and third parties
We do not sell your personal data. We may share your data with: payment processors to complete transactions; shipping providers to deliver orders; email service providers for newsletter delivery; analytics providers to understand website usage; and authorities when required by law.
Our website is hosted by Webflow, Inc., which stores data on servers in the United States. Webflow participates in the EU-U.S. Data Privacy Framework, ensuring adequate protection for transfers of personal data from the EU to the US. For other service providers outside the EU/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
7. Data retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions are retained for [12 months]. Order data is retained for [7 years] to comply with Dutch tax and accounting requirements. Newsletter subscriptions are retained until you unsubscribe. Cookie data is retained according to the cookie expiration periods specified in Section 8.
8. Cookies and similar technologies
Our Website uses cookies and similar technologies. In accordance with Dutch law, we request your consent before placing non-essential cookies.
Essential Cookies: Necessary for the Website to function properly (e.g., session management, shopping cart). These do not require consent.
Analytics Cookies: Help us understand how visitors use our Website. We use [e.g., privacy-focused analytics / Google Analytics with IP anonymisation]. Consent required.
Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness. Consent required.
You can manage your cookie preferences at any time through our cookie banner or browser settings. Blocking certain cookies may affect Website functionality.
9. Data security
Our Website is hosted by Webflow, Inc., which provides SSL/TLS encryption and maintains appropriate security measures for their hosting infrastructure. For more information about Webflow's security practices, please refer to Webflow's privacy and security documentation.
10. Your rights
Under GDPR, you have the right to: access your personal data and receive a copy; rectify inaccurate or incomplete data; erase your data ("right to be forgotten"); restrict processing in certain circumstances; data portability (receive your data in a structured, machine-readable format); object to processing based on legitimate interests; withdraw consent at any time (for consent-based processing); and lodge a complaint with the Dutch Data Protection Authority.
To exercise your rights, contact us at info@en-tera.nl
11. Third-Party links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies.
12. Changes to this policy
We may update this Privacy Policy from time to time. We will post any changes on this page and update the "Last updated" date. For significant changes, we may provide additional notice.
14. Contact us
For questions, concerns, or to exercise your rights, contact us at:
Ask Ella B.V.
Email: info@en-tera.nl
KvK: 97255661
15. Supervisory authority
You have the right to lodge a complaint with the Dutch Data Protection Authority: Autoriteit Persoonsgegevens, Postbus 93374, 2509 AJ Den Haag, www.autoriteitpersoonsgegevens.nl